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Vivo Announces the Launch of X60 Pro in Pakistan

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vivo, the leading global smartphone brand, today has officially launched the X60 Pro, the premium high end flagship smartphone which features professional photography capabilities, unsurpassed design, and flagship performance. The X60 Pro marks as one of the inaugural vivo devices to be created in collaboration with ZEISS, a global leader in optics and optoelectronics. Featuring a cutting-edge design from vivo with maximum imaging quality co-engineered by ZEISS, the X60 Pro signifies vivo’s commitment to delivering the ultimate mobile photography experience.

Photography Redefined Through Global Partnership with ZEISS

Being the first vivo smartphone to be co-engineered with the iconic brand ZEISS, X60 Pro integrates the user-oriented innovation of vivo and the outstanding expertise in mobile imaging of ZEISS to culminate exceptional software and hardware capabilities. The combined best-in-class optical lenses, sensors, image processing algorithms, and diverse multi-modal features allow users to enjoy camera technologies that were previously only limited to professional photographers. 

“We are excited to launch the first ever X series smartphone in Pakistan with professional photography and videography capabilities. As mobile photography is one of vivo’s long-term strategic tracks, we entered into a global partnership with ZEISS, a legend in the world of optics for 175 years to jointly engineer the imaging system of X60 series products – X60 Pro is the result of that commitment. Featuring the cutting edge Gimbal Stabilization 2.0, Extreme Night Vision 2.0, Superb Night Camera 2.0 and others, X60 Pro allows users to capture ultra-stable and professional grade images and videos in a wide range of scenarios and therefore, is redefining the whole mobile photography experience.” said Mr. Eric Kong, CEO of vivo Pakistan.

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Key to the X60 Pro’s top-notch photography capabilities lies in its ground-breaking vivo-ZEISS co-engineered imaging system, resulting in uncompromised and powerful performance. The X60 Pro comes with an Ultra-Thin Quad-Curve Design with three rear cameras (48MP Ultra-wide Gimbal Camera + 13MP Wide-Angle + 13MP Portrait rear camera), as well as a 32MP front camera. The ZEISS logo has been emblazoned on the lens, while the ZEISS Vario-Tessar trademark is engraved beneath the cameras, fitting for the professional photography flagship device that is sure to turn heads.

For the first time, users can also access ZEISS Biotar Portrait Style on the vivo X series. This new feature allows users to create customized professional portraits with an unprecedented ability to render centre sharpness and a unique swirly harmonious bokeh. 

ZEISS Biotar Portrait Style, available for the first time on vivo smartphones

Bringing Advanced Imaging Features to Users

vivo has refined its existing imaging technologies to be implemented within the X60 Pro, starting with Gimbal Stabilization 2.0. The device utilizes the latest VIS 5-axis video stabilization technology allowing users to obtain clear shots of objects in dynamic motion with greater accuracy. Extreme Night Vision 2.0 allows users to recreate a million shades of the night with a single tap, capturing the impressive expanse of the night through vivo’s innovative AI noise-reduction algorithm. With Ultra-wide night mode and Superb Night Camera 2.0 users can capture beautiful images in all scenarios, from scenery to portrait, from common nightscapes to extremely dark environments, while enabling an exceptional dynamic range and excellent natural tone representation. 

Optimal Power and Flagship Performance 

The vivo X60 Pro harnesses the power, connectivity, and speed that can satisfy contemporary high-end smartphone users, who demand exceptional device performance. The vivo X60 Pro runs on the Qualcomm Snapdragon 870 to collectively beat its predecessors on all fronts with superior and smoother daily user experiences. With a substantial boost in CPU and GPU performance, these energy-efficient processors contain integrated 5G basebands** that can make the user’s 5G wireless network lightning fast with minimal latency. 

Decked with a 4200mAh (TYP) battery and 33W FlashCharge technology, X60 Pro ensures solid durability and swift charging time, providing a more convenient mobile experience.

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Optimizing users’ sensory experience, the vivo X60 Pro features a 120Hz refresh rate* and 240Hz response rate running on an edge-to-edge AMOLED display. The industry-leading 120Hz refresh rate allows for effortless scrolling and viewing, while the 240Hz response rate induces an ultra-responsive touch screen to optimize user’s performance in gaming or occupational capacities. 

Ultra-Thin Design with Premium Aesthetics

Notwithstanding the multitude of powerful features and cutting-edge capabilities of the X60 Pro, vivo has managed to encapsulate all of this technology into slim constructs and lightweight shells. The X60 Pro is astonishingly slim at 7.59mm containing a 3.96mm front camera punch hole centered at the top with ultra-narrow bezels.

Exuding elegant 3D curvature with futuristic aesthetics, the X60 Pro boasts super-slender curves and a sleek silhouette. The contours are more captivating than ever and adorned with a choker – a beautiful band that runs along the top edge to complete a picture of grace with a sophisticated touch and feel. 

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The colours palettes of the X60 Pro are inspired by the summer bloom, available in Blue or Black. With Blue, users can experience the visual radiance and feel the eternal hope of a sunrise, comprised of soft blue and purple hues that peek through the morning mist. Black is a powerful colour way that envelopes consumers in the tranquil summer night sky, allowing them to feel the 

fervour and passion hidden within – the energy of life. 

Vivo X60 Pro Price in Pakistan: 

vivo X60 Pro is currently available for Pre-order across Pakistan at the price of Rs. 129,999 only and the phone will go on sale starting 6th of April, 2021. Customers can pre-order now to claim their VIP Experience Card & Free Goodies Box. 

vivo offers one-year warranty for X60 Pro along with 15 days free replacement and 6 months warranty for accessories. vivo X60 Pro is duly approved by Pakistan Telecommunications Authority and supports all mobile networks in Pakistan. Zong customers can also get 12GB Free Mobile Internet by using their 4G SIM card in Slot 1 (2GB Internet / month for 6 months).

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realme to Open Infinite Wonders with realme 8 Series

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The smartphone industry is brimming with excitement as realme is gearing up to introduce its number series in Pakistan again. This time, the all new realme 8 Series is touted to open infinite wonders with its 108MP imaging capabilities and tons of other remarkable technological advancements. The realme number series is not alien to global recognition. It is used by more than 30 million users worldwide, and is considered as the frontrunner in bringing flagship technology for everyone.

realme calls its number series as a “democratizer of technology”, whereby it aims to bring the technological aspects of the premium segment to people within an affordable price range. Historically, the realme number series has brought on a host of firsts for its customers, like the Dart Charge in realme 3 Pro and the Quad Cam in realme 5 Series.

With the same stead, future entrants such as the realme 6 Series featured a high refresh rate of 90 Hz while the first SONY 64MP camera appeared on the realme 7 Series – making it one of the hottest selling smartphone series for realme in Pakistan.

Keeping up with the same spirit, the realme 8 Series aims to provide top notch features in photography, design and performance to scores of people who have come to expect nothing but the best from the realme number series. The realme 8 Series leaps forward with a 108MP camera sensor and many other trendsetting photography features on the realme 8 Pro. It also takes fast charging to a whole new level and gives a battery performance that goes on longer, faster and even better than before. For the realme 8 Series, the camera carries a 64MP sensor with a Super AMOLED display and peak brightness reaching 1,000 nits.

But, for more updates on the realme 8 Series, people have to wait just a tad bit as the series debuts shortly. So, watch out for realme’s official pages on Facebook & Instagram to know more about the realme 8 Series.

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Infinix Won the iF DESIGN AWARD 2021

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nfinix was a winner of this year’s iF DESIGN AWARD, the world-renowned design prize. The winning product, Infinix Zero 8, won in the discipline product, in the Telecommunication category. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.

Infinix Zero 8 won over the 98-member jury, made up of independent experts from all over the world, with its premium materials including a tasteful combination of glass, metal and polycarbonate. Features include a 6.85” FHD+ smooth display and an ultra-night & ultra-wide-angle cameras. A minimalist yet exquisite design finish is assured through gem cut surfaces. The competition was intense: almost 10,000 entries were submitted from 52 countries in hopes of receiving the seal of quality.

More information about Infinix Zero 8 can be found in the “Winners” section of the iF WORLD DESIGN GUIDE.

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OPPO Releases New OPPO A54 in Pakistan

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OPPO A54 users are on the search for a phone that meets their expectations for a phone that can keep up with them, but also hit all the right notes with a beautiful design and high-end performance. A54 keeps up with you all day on a large battery and Fast Charging, but also enables you to do with an Octa-Core Processor. ultra-large memory capacity of 128GB ROM, on a large 6.51-inch Punch-Hole Display.

Battery & Charging

To keep you worry-free throughout your day, A54 notably features a long-lasting battery life with 5000mAh of capacity. This will last you up to 2.2 days on a single charge, or give you 19.9 hours of YouTube video playback. You can even chat with friends and reply in the family groups on WhatsApp for 23 hours straight without the tension of running low on battery.  A54’s 18W Fast Charge gets lets you fully charge your phone in only 2 hours and 23 minutes. If you’re looking for a quick charge, ten minutes will get you as much as a 13% charge. Triggering power saving strategies are a savior. At night, if you’ve forgotten to charge your phone, A54’s Super Nighttime Standby conserves your battery life so the next morning it’s only reduced by as little as 1.79%. 

ROM & Display

Whether you’re squeezing in a mobile game or taking a breather with a video, A54 is right there with you to make those moments in your life count. With an ultra-large memory capacity of up to 4GB RAM and 128GB ROM, A54 won’t be a cause for interruption. A54 runs on a Mediatek Helio P35 (MT6765) Octa-Core Processor and with HyperBoost, you’ll experience less lag, and can multitask more. Despite the speed, your phone always stays cool as A54’s Optimal Heat Dissipation uses up to 5 temperature sensors to adjust the temperature. The phone’s performance comes together and can be seen when you turn on A54 and enjoy its HD+ Screen, powered by a LCD display. A54 offers a flicker-free user experience at low brightness that reduces eye fatigue. A54 even goes as far as to customize your screen’s brightness settings automatically with AI Smart Backlighting. So, if you’re reading an eBook at night, right before you sleep, A54 instantly adjusts the brightness for extra comfort. 

Design & Selfie

A54’s attention to design and great usability is evident in both its exquisite appearance and how it helps you to capture great looking shots. This starts with the Material of the Rear Cover, which uses metallic material for its 3D panel, for a stronger, less bendable structure and a comfortable in-hand feel. As a result, A54 weighs about 192g and is 8.4mm thin. You’ll notice that the smartphone has been streamlined, deliberately designed to conveniently unlock your phone with Face Recognition and Side Fingerprint Unlock technology for a higher end yet more complete look and feel.

For all the photographers out there, the Camera Layout says it all. Three cameras are laid out in a simple yet premium matrix layout. The lens uses a superposition process through etching and screen printing. The Rear Cameras itself feature a 13MP Main Camera, 2MP Macro Camera for close range shots, and 2MP Bokeh for brilliant bokeh shots that blur the background and highlight the subject of the photo. The Bokeh in the Front Camera comes with beautification and filter effects. AI Beautification feature can enhance and personalize your appearance based on your age and gender. A54 lets you take photos even against a bright light but retains the details of the photo with Backlight HDR.  AI Scene Recognition can recognize up to 23 different scenarios including green plants, fireworks, birds, sunrise and sunset.

Premium Quality

To boost the premium quality, we’ve made A54 achieve the industry standard of IPX4 Waterproof under the laboratory setting condition. To achieve this, A54 has undergone various strict tests including radiation, climate, slight drop, and signal, etc. All in the efforts to make a reliable product with remarkable quality.

Market Availability

OPPO A54 is available starting April 15th in Pakistan and will come in two colors including Crystal Black, Starry Blue. 

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