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vivo Envisions User-Oriented Innovation in 2021



vivo has concluded a remarkable year in 2020, highlighting the importance of user-oriented innovation in the smartphone industry. Braving the global impact of COVID-19, vivo remained resilient by launching new product lineups, advancing in mobile photography technology and fostering a joy-inspired digital ecosystem to further connect users around the world amid the difficult pandemic. 

vivo aspires to benefit consumers by providing premium user experiences, never innovating solely for the sake of innovation. vivo will continue to address consumer needs in 2021 by designing cutting-edge devices that exude futuristic aesthetics. Aside from perfecting current technologies, vivo will also strive to break the boundaries of smartphone design for devices to become an extension of the human body and an effective accessory to everyday life.

Expanding vivo’s Footprint Across the Globe in 2021 

In 2021, vivo will build on last year’s achievements and tailor its user-oriented innovation strategies according to evolving consumer preferences, striving to achieve breakthroughs across four long-term strategic tracks: photography, system, design and performance. 

“One instance among evolving consumer trends is the growing demand for smartphones, combined with decreasing purchasing power of consumers caused by the global pandemic,” said Liang Wang, General Manager of Overseas Products. In mid-2021, vivo will launch a new smartphone brand across emerging middle and high-end markets, fulfilling the increasing demand of consumers who desire devices equipped with cutting-edge capabilities at a modest price range.

vivo has a solid foundation in many markets, placing last year among the top five global smartphone leaders, reaching over 380 million users across more than 40 countries. It remains the leading brand in Indonesia by market share and ranks second and third in China and India, respectively. Aside from maintaining its growth momentum across existing markets, vivo has officially entered Western Europe as well. 

vivo is an official partner of the UEFA EURO 2020 and 2024, a symbol of its worldwide expansion and desire to serve diverse user needs. “This market entry has significant implications for vivo. Firstly, Europe is a mature market and brand mecca; our success on that continent will be a testament to our user-oriented innovation and technology. Secondly, European consumers have more substantial requirements across different categories, such as higher standards regarding information security. By prospering in the European market, vivo’s capabilities will grow immensely in manufacturing facilities and corporate settings.” said Guoliang Liu, Senior Director of Overseas Strategic Planning Center.

To pave the way into new territories, vivo has unveiled new devices, a fully revamped operating system and professional-grade camera technologies. A leader in 5G, vivo has also been manufacturing products that are ready for the next generation of connectivity to bring joy to users worldwide, having filed over 2,000 patents for 5G innovations by the end of 2020. These developments were brought to life by a strong R&D network across nine innovation centers and supported by research teams across the globe, reflecting vivo’s dedication to understanding regional consumers and in-depth localization within many markets. 

Refining Smartphone Photography

vivo has established a partnership with ZEISS, reaffirming its leadership in mobile photography technology. Together, vivo and ZEISS will co-engineer industry-leading smartphone imaging technology, establishing the vivo ZEISS Imaging Lab and jointly launching the “vivo ZEISS Master Photography” campaign. 

“vivo and ZEISS are highly complementary to each other; ZEISS is a traditional optical giant that has accumulated deep expertise in the field, while vivo is adept at developing imaging algorithms and designing mobile platforms. Both sides have mutually reached a consensus through continuous communications, hoping to achieve greatness in this new era. We have siphoned iconic elements of ZEISS products to be infused with vivo smartphones, such as the image quality of classic ZEISS lens revered by photography enthusiasts.” said Zhuo Li, Director of Digital Imaging Product of vivo. 

Indeed, vivo has made great strides to redefine the field of mobile imaging, having developed the industry-leading Gimbal Camera System. While the utilization of a gimbal is typically reserved for professional photographers and cinematographers, vivo sought to innovatively package this technology into a sleek and stylish smartphone repurposed for the average consumer, culminating in the global launch of the X50 series.  “Upon its introduction, the X50 series became the first product line to be released worldwide, establishing vivo as a perennial leader within the global field of smartphone photography,” said Guoliang Liu, Senior Director of Overseas Strategic Planning Center. 

vivo places tremendous importance on providing consumers with refined and fashionable devices that are an extension of their style, without compromising performance. As such, vivo’s prowess in smartphone photography is not solely limited to powerful capabilities and top-notch specifications; it even extends to the intricate Dual Tone Step exterior design of the camera itself. The smartphone cameras are fashioned in thin layers that stretch like clouds across the back pane. Neatly organized in a clean aesthetic, this cascading composition allows the multiple encased rear cameras and flashlight to rise in subtle steps. 

vivo’s Flourishing Digital Ecosystem

In 2020, vivo established the VISION+ initiative, launched OriginOS, and announced a range of developer platform upgrades. These components form vivo’s burgeoning digital ecosystem to comprehensively increase user satisfaction and bring joy to consumers. 

VISION+ is a visual content ecosystem composed of a series of themed activities and resources for professional and amateur photographers, revolving around joy of humanity and celebrating the achievements of smartphone imaging. During a particularly challenging 2020, vivo shifted the attention of consumers by encouraging them to cherish their experiences and channel their inner emotions. vivo VISION+ Mobile Photography Awards 2020, one of many activities under the VISION+ umbrella, received over 135,000 entries from across the world, demonstrating the substantial consumer interest in visual expression through mobile photography. 

Meanwhile, OriginOS is the latest Android-based operating system developed by vivo. This intuitive software repurposes familiar features with fresh designs that culminate in a smooth, customizable and convenient smartphone user experience that will enhance the lifestyles of consumers tremendously. 

Given the growing popularity of V-Appstore, which has been localized for multiple regions, vivo created a one-stop service platform for all domestic and overseas developers. The V-Star program was created to reward developers with free exposure in the V-Appstore. Developers are also provided access to designated V-Appstore specialists available for one-on-one consultations, among other helpful programs. This facilitates a greater number of user applications and software capabilities available exclusively to vivo users.  

All in all, vivo will continue to focus on addressing evolving consumer needs and bringing joy to its users. Despite a turbulent global economic landscape, vivo will uphold the highest standards of quality and conduct user-oriented innovation to truly empower consumers in meaningful ways.

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OPPO Unravels its New Reno5 Pro Equipped with 5G Technology



reno 5 pro price in pakistan

With smartphones available with futuristic features, OPPO the smart device brand is taking innovation to a whole new level with its latest inventions showcased at MWC. The brand kickstarted the year of innovative technology with its Reno5 Pro 5G. The latest addition to the Reno5 series, Reno5 Pro is a stellar package with its Dimenslty 1000+ (5G), 65W SuperVOOC 2.0, AI Highlight Video, and 3D Borderless Sense Screen. Whether you are a frequent traveller or a gaming fanatic, these features will change your life. 

Let’s take a glance at the features that have made Reno5 Pro the talk of the town.

Rapid 5G technology 

The Reno5 Pro features MediaTek’s latest flagship 5G-integrated SoC, the Dimensity 1000+, for top-of-class 5G capabilities. Built on the 7nm process, the octa-core SoC, with four ‘Big Core’ Arm Cortex-A77 cores operating up to 2.6GHz and four power-efficient Arm Cortex-A55 cores, offers industry-leading performance and lower power consumption, achieving an outstanding AnTuTu benchmark score that is 79% higher than the previous generation. Thanks to the boost in raw speed that 5G offers – up to a staggering 10Gbps, ten times what even 4G LTE-A can deliver – gamers can expect faster downloads and streaming. The bigger impact will likely come from massively improved latency giving an uninterrupted gaming experience. 

Camera-centric smartphone

As watching/making videos and playing video games is the most essential medium for people to express themselves, OPPO Reno5 Pro aims to unlock infinite possibilities for all gamers and videographers. Bringing this into reality, Reno5 Pro is equipped with a 64MP rear quad-cam matrix and a 32MP front camera. These are further enhanced by the OPPO Full Dimension Fusion (FDF) Portrait Video System, an imaging system designed for superior portrait video effects. Its AI Highlight Video is the first feature in the industry to automatically detect the ambient light in a scene and improve the video’s quality accordingly by applying OPPO’s industry-leading Ultra Night Video Algorithms and Live HDR Algorithms. With Dual-view Video, users can use both the front and rear cameras simultaneously, providing two perspectives within the same frame in videos. These features aim to open new horizons for photographers/videographers allowing them to capture life at its best anywhere and at any time. 

Long-lasting battery 

With a larger 4350mAh battery and 65W SuperVOOC 2.0 Flash Charge, Reno5 Pro can charge up to 70% of the battery in just 15 minutes, and up to 100% in as little as 30 minutes. Through the help of Super Power Saving Mode, Reno5 Pro can support WhatsApp text chatting for more than 1.5 hours with only a 5% battery. The users will never run out of battery in while recording videos. Users can also enjoy the ultimate gaming experience with OPPO Reno5 Pro. 

A smooth display 

The phone is equipped with a 6.5-inch 3D curved Super AMOLED display, providing a smooth, rounded touch with borderless immersion. The 90Hz refresh rate and up to 180Hz touch sampling rate ensure a silky-smooth feel whether playing games or switching between apps. 

With OPPO Reno5 Pro, the brand aims to give an integrated user experience to people who like to play games or want to capture special moments in life with an aesthetic smartphone that they can flaunt. 

Available at a price of PKR 104,999, the smartphone is available in the market and online. 

What are you waiting for? 

Get your infinite OPPO Reno5 Pro today!

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Careem Engineering offers remote global opportunities for Pakistanis (APPLY HERE)



Careem Engineering, reiterating its commitment to make Pakistan an epicenter of technology, is further expanding its engineering landscape by hiring additional fresh graduates across the country. The talent will have the opportunity to work alongside experts at Careem who possess a wealth of experience from global tech companies like Microsoft, Google, Amazon, Agoda  Flipkart, and Expedia etc.

Careem has accelerated plans to build on its engineering capacity in the region. With the company going remote-first, the graduates will get opportunities to work with engineering teams in Karachi, Lahore, Dubai and Berlin. With Pakistan on its journey to become a technology epicenter for the region, Careem will be one step closer in its mission of simplifying and improving the lives of people in the region.

The hired engineers will be able to work remotely from anywhere they like in the country and will be empowered to work on products such as the Super App, mobility of people, mobility of things and CareemPAY. Becoming a Remote-First organisation allows Careem to benefit from accelerated digital adoption to drive strong productivity gains and attract a global talent pool that is aligned with its purpose and vision. Interested candidates can apply on the LinkedIn page.

Tafseer Siddiqui, Senior Director of Software Engineering, Careem Pakistan commented: “Pakistan holds a special significance for Careem as it’s first line of code was written here. At Careem, we are bringing the opportunity for fresh graduates and engineers to work on world-class products that will aid in simplifying and improving the lives of millions of people.  If there is one thing that we can promise, it is a whole lot of learning, exposure and a culture which will encourage you to demonstrate your skills and be rewarded equally”.

Careem has recently become a Super App, expanding its services from mobility of people to adding mobility of things as well as mobility of money including food, daily essential deliveries, peer to peer credit transfer and mobile top-ups. This transition brings with it a host of different job opportunities offering fresh graduates a chance to work with a regional tech unicorn.

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Realme launches its First 108MP Camera and Photography features



realme, the world’s fastest-growing smartphone brand, holds the online Camera Innovation Event today, launching the first 108MP camera in its upcoming realme 8 series. With sharper photo quality, the world’s first tilt-shift time-lapse video and starry time-lapse video and new portrait filters, realme 8 series will lead the trendsetting photography.

realme 8 Pro adopts the latest generation of Samsung 108MP sensor HM2 as the primary camera, featuring 12000 x 9000 pixels and a large sensor size of 1/1.52″. The larger single-pixel size ensures a better image quality. And HM2 also supports 9-in-1 pixel binning, ISOCELL Plus and Smart-ISO, which enable realme phones to take excellent images in more light conditions.

The 108MP photo taken by realme 8 Pro has a well-balanced overall exposure with vivid colors and sharp details in both bright and dark areas. The details are still sharp even after zooming in.

And based on the advanced 108MP sensor, realme provides lots of deep optimizations and exciting features.

In-sensor zoom, higher clarity

realme 8 Pro achieved higher zoom clarity thanks to the new In-sensor Zoom technology.

In realme 8 Pro’s camera, 3x mode will activate a new In-sensor Zoom, the sensor will only use the 12 megapixels mapped with the zoomed part to generate an image. The imaging process is faster because of the smaller size on the 12MP photo, enabling realme 8 Pro to take eight 12MP photos in a row and then input them into the clarity enhancement algorithm to further increase the image clarity.

After such processing, a 3x photo from realme 8 Pro is even better than some optical telephoto lenses in terms of sharpness.

New Starry Mode with time-lapse video

In the new Starry Mode, realme also launched the world’s first Starry Time-lapse Video on smartphones. Starry time-lapse videos are usually realized by shooting multiple clips via professional cameras, and then synthesizing and combining these clips by a computer through video editing software. Develop starry time-lapse video is facing a serious challenge in terms of the needed performance to handle the synthesis of the photos.

realme came up with an exclusive time-lapse video algorithm based on starry photos. It will take 480s to shoot 30 photos and then generate a 1s time-lapse video, which means the time-lapse mode can show the perpetual changing universes at 480 times faster speed.

Tilt-shift photography, miniature world

Tilt-shift photography is achieved with the help of expensive tilt-shift lenses, which can make only a part of the photo appear clear and keep all other parts out of focus to create a sense of a miniature world. With realme’s new tilt-shift photography algorithm, realme 8 series is able to take tilt-shift photos as well as 10x faster tilt-shift time-lapse video, presenting the world in a fantastic and unique way. realme 8 Pro is also the world’s first smartphone that features tilt-shift time-lapse video.

realme also provides some adjustment options in the tilt-shift mode, such as the shape, angle, position, and size of the bokeh effect, and even the transition effect between the bokeh area and the clear area. You can conveniently choose and customize the bokeh effect as to best suit the scene.

New portrait filters, portraits never get bored

Most smartphones nowadays take portrait shots featuring a standard bokeh effect in the background. realme, as a trendsetting technology brand, added something more to portrait photography as well. This time in realme 8 series, realme provides three iconic filters, Neon Portrait, Dynamic Bokeh Portrait, and AI Color Portrait to make every portrait trendier.

Focusing on camera, new era of number series

As the star series of the realme smartphone portfolio, the realme number Series will focus on cameras in the future and bring the most innovative camera tech and feature, creating new trends in photography and providing a leap-forward camera experience to young users.

108MP camera and the new trendsetting photography features will soon be available on the upcoming realme 8 series, stay tuned with the launch event!

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