Last Updated on April 23, 2022 by Junaid Maqbool
vivo, leading global smartphone brand, has become a popular brand amongst the
youngsters across Pakistan in recent years. Renowned as a customer-centric and a
youth-oriented brand, vivo strives to empower its audience with meaningful, practical
innovation across price points. With 80% of its workforce deployed in research and
development, vivo conducts rigorous studies and market surveys to understand
consumer behavior and trends to deliver best-suited technologies that address the
growing demands of young consumers and make it highly relevant in the local
vivo since its inception in 2017 has been focusing on local commitment and
penetrating deeper into consumers’ minds and lives to provide customized solutions
to enhance their lifestyle. vivo has wholeheartedly extended its support to the
country and invested USD 10 million to set up a domestic manufacturing plant in line
with the “Made in Pakistan” initiative in 2021 to contribute to the development of the
local economy and empowerment of the local workforce and strengthen its footprint
in Pakistan. The new facility is spread over 16,000 square-meter, has a production
capacity of 6 million smartphones annually which is effectively contributing to the
economy of Pakistan while ensuring local employment to diverse age groups.
Enhanced After Sales Service for Seamless Experience
The brand is also making its presence felt for its superior after sales service across
the region and continue to serve the people in the best way possible with its
enhanced services such as vivo Service Day, and On-call Support facility. vivo also
offers attractive deals and local campaigns from time to time for its valuable
consumers to show gratitude for their constant support. vivo’s cutting edge
smartphones, and support services are available via a robust offline network of 9203
retail stores, and 16 service centres in the region.
Going “More Local More Global”
Additionally, guided by its ‘More Local, More Global’ strategy, vivo is an inclusive
brand that respects local talent, culture, and consumer preferences. The brand
closely works with local talents and celebrities such as Babar Azam, Fahad Mustafa,
Hania Aamir and many others serving as youth icons in the region under various
initiatives such as #GorgeousTransformation for V23 5G that created sound buzz
and participation for sharing consumers transformation journey.
Mr. Eric Kong, CEO, vivo Pakistan, said, “Our journey in Pakistan has been very
exciting, inspiring and filled with new possibilities to tailor the global advancements
for the locals. We at vivo are fortunate to serve our beloved consumers with the best
of technologies. We believe in the Benfen philosophy of doing the right things and
thus focus on enriching consumer lives! We will continue to drive consumer-centric
innovations, drive local interest and forge a deeper connection with our local
audiences. We are really happy with our leading presence in the region. All because
of the love and continued trust of our users, we ensure that we will continue to
upscale our presence to meet evolving demands of the region. Our V and X Series
are highly loved because they are backed by intensive market research and insights
to deliver advanced camera solutions in a stylish handset”.
Upping The Product Game
With mobile imaging as one of its strategic tracks, vivo has introduced some of the
most notable camera-centric flagship products to market via its premium V series
and X series line-ups, setting new benchmarks in the industry with every launch.
Widely loved V series include the V20, V21, V23 and V23e which successfully
features industry-leading front camera capabilities and stunning outlook, the X series
which includes X60 Pro and X70 Pro – both the smartphones have redefined the
standards of professional-grade photography. X Series has proved to be a game
changer for professional imaging experience through ground-breaking vivo ZEISS
co-engineered imaging system and advanced Gimbal Stabilization. vivo’s Y Series
smartphones are the best to fit in all hands across fields in terms of camera, price,
storage and much more which makes handset unique in its own way.
Recently, vivo also launched several hot selling products and achieved an important
milestone in 2020, with the V20 from V series becoming one of the top 10 most-
searched smartphones on Google and in 2021, V23e as per vivo *consumption
survey became the people’s best choice smartphone soon after its successful
introduction in January 2022 showcasing high public preference during the Covid-19
pandemic. Whereas X70 Pro instantly became the smartphone of choice for
photography enthusiasts, professionals, and power-users which speaks highly about
uniquely crafted smartphones setting the foot ahead with advanced innovation
delivering outstanding experiences at desirable price points.
vivo, being consumers’ preferred smartphone brand in Pakistan, aims to continue
upscaling its presence to meet evolving demands of the country.